Strategic Marketing Communications Manager jobs


A Strategic Marketing Communications Manager develops and implements marketing plans and communication strategies to promote a brand or organization. The role requires a deep understanding of the target audience, the ability to create engaging marketing materials, and collaboration with other marketing professionals to ensure consistent messaging. Job responsibilities include developing campaigns, creating content for websites and social media, managing email marketing and lead generation, analyzing market trends, and collaborating with internal teams.

Strategic Marketing Communications Manager jobs in Cologne

Strong communication and analytical skills, creativity, project management, budgeting, and team leadership are required. The Strategic Marketing Communications Manager oversees the work of other marketing professionals, ensuring that all projects are completed on time and within budget. This role is crucial in promoting a brand and reaching a target audience through effective marketing strategies and communication initiatives.

1. Strategic Marketing Communications Manager

Detail Table of This Job

Company Name


Job title

Strategic Marketing Communications Manager



Annual Salary

48,000 – 63,000 €  Per year

Employment Type

Full-time, part-time, home office possible

Apply Now

Click Here

About This Company Koelnmesse

The Koelnmesse Group is one of the leading trade fair companies in the world. Every year we organize and support around 80 trade fairs and exhibitions in Cologne and in the most important foreign markets as well as guest events, special events, and around 2,000 congresses and cultural events. Around 3 million visitors and 55,000 exhibiting companies from all over the world regularly take part in the events. Around 800 employees are currently working in a wide range of functions at one of the largest exhibition centers in the world in Cologne.

Strategic Marketing

As Strategic Marketing Communications Manager you will be responsible for all trade fair-specific marketing communication activities as an innovation-oriented strategist and visionary. You are a sparring partner, guidance and decision maker, mouthpiece, and campaign-related contact for the director (project manager) of the trade fair events you are responsible for. They ensure the cross-channel communication of these trade fairs in analog and digital forms.

We are looking for you as a Strategic Marketing Communications Manager (m/f/d) as soon as possible, for a permanent position, full-time or part-time (at least 30 hours/week).

Your Tasks
  • Identification and guidance in the implementation of marketing and communication trends

  • Development of a trade fair cross-channel end-to-end 360° marketing and communication strategy for international markets

  • Formulation of channel-specific and cross-channel marketing communication goals in coordination with the director of the respective trade fair event and with the support of the marketing communication experts

  • Contemporary and forward-looking (re)positioning of the trade fair in terms of marketing and communication aspects, development of trade fair brands and brand strategies (messages, channel selection, etc.) with the director

  • Development of key messages for online and offline B2B/B2C communication with the director

  • Guidance on how to translate the director’s given corporate/exhibition goals into marketing/communications goals and strategies

  • Full responsibility for the development of marketing communication-specific content and technical management (governance function) of the employees

  • Briefing, joint ideation, alignment, and final approval of area-specific campaign elaborations by the marketing communication staff, also with regard to the conception and implementation of trade fair-specific narratives and innovative storytelling

  • Proof of success through the creation of reports and the processing of what has been learned from past trade fairs

  • Budget responsibility, planning, and allocation for marketing communication activities with the Director

  • Quality assurance of the content to be created in the individual marketing communication areas

  • successful management of different stakeholders

Your profile
  • Completed studies, preferably with a focus on digital marketing, marketing or communication, or economics or communication sciences with a strong online orientation

  • Several years of relevant professional experience (digital, PR, advertising agency; marketing/communications department of a company or similar)

  • Several years of experience in integrated communication and in the development of 360° cross-channel marketing strategies

  • Distinct practical experience with digital communication channels, technologies, tools (including social media), and their performance criteria and measurement

  • Experience in project management (agile working) and employee management (technical)

  • Strong communication skills and assertiveness

  • Very good analytical and conceptual skills

  • Generally excellent order of spoken and composed English

We offer
  • Collegial corporate culture

  • Comprehensive social benefits (e.g. company pension scheme, capital-forming benefits)

  • Promotion of the compatibility of family and work (e.g. attractive flextime model, the possibility of mobile working)

  • modern IT equipment (e.g. surfaces)

  • Company health management (e.g. sports courses)

  • free employee parking

  • Company restaurant with an outdoor area

Contact Person Info

Did we inspire you?

Then we look forward to receiving your application!

Koelnmesse GmbH

Melanie Maier

Personnel Officer

Telephone +49 221 821-3274

2. Marketing Manager

A Marketing Manager is responsible for managing and overseeing the marketing efforts of a company or organization. The role involves developing and implementing marketing plans, analyzing market trends and consumer behavior, managing budgets, and collaborating with other teams to execute marketing initiatives. The Marketing Manager is also responsible for conducting market research, identifying target audiences, and creating effective marketing materials, such as campaigns, advertisements, and promotional materials.

The role requires strong communication and leadership skills, as well as creativity and analytical thinking. Additionally, the Marketing Manager must be able to manage multiple projects and priorities, work well under pressure, and be adaptable to change. Ultimately, the goal of a Marketing Manager is to drive business growth and revenue by promoting the company or organization’s products or services and increasing brand awareness among target audiences.

Detail Table of This Job

Company Name

POHL Metal Systems

Job Title

Marketing Manager



Annual Salary

44,000 – 60,000 € per year

Employment Type

Full-time, home office possible

Apply Now

Click Here

About This Company POHL Metal Systems

OHL Facade Division – High-quality metal facades for impressive architecture.

As a family business with 166 years of company history, POHL stands for craftsmanship and innovative strength in the planning and manufacture of metal facade solutions. Internationally, we are one of the market leaders in the field of exclusive metal facades. Our facades decorate, for example, the One World Trade Center in New York, the Eiffel Tower in Paris, or the German Football Museum in Dortmund.

With more than 500 employees at six locations, we are a powerful group of companies with competence and experience. Our high-quality services are inextricably linked to our competent employees.


  • Design, further development, and implementation of marketing and communication measures

  • Organization of trade fairs and events nationally and internationally

  • Support in the implementation of sales marketing campaigns

  • Conception and development of content and texts for our social media channels and website

  • Management of external agencies and service providers


  • Completed studies with a focus on communication and/or marketing

  • Somewhere around two years of important work insight

  • Experience in planning and organizing trade fairs and events

  • Good knowledge of Adobe Photoshop and Adobe InDesign

  • A strong feeling for digital channels and common social media platforms

  • Text and image competence and thus the right eye for graphics and design

  • Excellent communication skills combined with very good knowledge of German and English

  • Organizational skills and a high degree of creativity and initiative


  • Intensive training by experienced colleagues

  • Independent and varied work in a professional and internationally successful team

  • Modern office equipment and plenty of creative freedom

  • Development opportunities and advancement prospects

  • Attractive remuneration, flexible working hours, and mobile working


We look forward to receiving your comprehensive application documents, stating your salary expectations and your earliest possible starting date, by email to:

We look forward to receiving your application.

The personal data transmitted to us with your application will be electronically recorded by us and treated as strictly confidential in accordance with the applicable statutory data protection regulations exclusively for the purposes of the application process. You can track down more data on this in our information security announcement.

Leave a Comment