A marketing manager is in charge of creating and implementing marketing plans to advertise goods or services and raise brand recognition.
This entails carrying out market research to determine consumer needs and preferences, working with product development teams to ensure that products live up to customer expectations, developing marketing materials like brochures and websites, managing advertising and promotional campaigns, analyzing marketing data and metrics, managing the marketing budget, and overseeing a group of marketing specialists.
Marketing managers work in a variety of industries and can focus on things like social media, digital marketing, or brand management.
Success in this position depends on having excellent communication skills, the capacity to perform well under pressure, and a thorough knowledge of industry trends and customer behavior.
The typical educational requirement is a bachelor’s degree in marketing, business administration, or a closely related discipline.
1. Marketing Manager
Detail Table of this Job
Job Description
The ETL Group is represented in Germany with over 900 law firms and is present in over 50 countries with over 1,300 locations worldwide. ETL is the market chief in the field of assessment counseling and is one of the best 5 reviewing and charge counseling firms in Germany. ETL Service GmbH is a central service provider for the ETL Group.
For the affiliated partners, we ensure internal and external communication, training, and further education as well as the provision of a comprehensive range of marketing products, work tools, and means of communication. Our strong team consists of young and experienced employees. We offer flat hierarchies, tasks full of opportunities, and clear goals.
The tasks in our team
Accompany ETL in the future challenges of our law firms. Advice on the design of the internal and external appearance and the targeted implementation of marketing concepts and content.
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You control the strategic development and operational implementation of various projects and campaigns for the individual law firms of the ETL Group (e.g. publications, online measures, website projects)
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Together with the production team, you develop our internal shop (purchase of marketing products and services in the intranet)
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You are the central consultant on marketing and communication issues and work closely with the internal marketing departments of editing, graphics, and events
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You control external service companies and act as an interface between agencies and law firms
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You will also be responsible for measuring the success of activities, defining and tracking KPIs, and controlling budgets
That’s what matters
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You will become a Marketing Manager (m/f/d) with us if you have a degree or an apprenticeship in the field of economics, communication, or media sciences, ideally with a focus on marketing
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You have already gained professional experience in a similar position or in an agency environment
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You have in-depth knowledge of MS Office (Word, PowerPoint, Excel), and initial experience with the CMS WordPress is desirable
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Strong communication skills, initiative, and a structured and solution-oriented way of working round off your qualifications
Welcome to the team
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Onboarding
So that you can hit the ground running with us right from the start, we support you with structured onboarding measures throughout the entire orientation phase. In addition, we specifically promote your professional and personal integration into the team.
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Diverse career prospects
We value the individual development of your professional and personal strengths: we reflect on your own ambitions in structured development discussions. Efficient and normal criticism conversations support you in accomplishing your objectives.
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Compatibility of private and professional life
We are convinced that what is needed above all is diversity and flexibility in order to promote innovations and ensure long-term success. This is the main way we can foster the smartest thoughts and track down genuinely inventive arrangements. We make spaces to accommodate private and expert life.
Interested?
We are looking forward to your application! ETL Service GmbH Mauerstraße 86-88 10117 Berlin Click here for our application form.
2. Mobile Marketing Manager – Apps
A Mobile Marketing Manager – Apps is responsible for developing and executing mobile app marketing strategies to increase downloads, engagement, and retention.
To promote user acquisition, engagement, and retention, they collaborate closely with cross-functional teams from the product, design, engineering, and analytics fields.
They are primarily responsible for developing and managing mobile app marketing campaigns, managing app store listings, gathering user feedback and performing user research, assessing key performance indicators, reporting on those data, and keeping up with industry developments and best practices.
They must have excellent communication, project management, analytical, and user behavior abilities in addition to a thorough understanding of the mobile app ecosystem. The customary requirements include experience in mobile marketing or app marketing, as well as a bachelor’s degree in marketing, business administration, or a similar subject.
Detail Table of this Job
Job Description
We are seeking a skilled Mobile Marketing Manager to lead the development and execution of mobile app marketing strategies. The successful candidate will drive user acquisition, retention, and engagement through various mobile channels, including paid media, organic search, and social media. They will also monitor and analyze campaign performance, identify optimization opportunities, and collaborate with cross-functional teams to drive growth and maximize ROI. This is a full-time position located in [Insert location].
Is that you?
App marketing is your passion and you can confidently manage customer acquisition and retention campaigns across various channels.
As a marketing expert (m/f/d) you are familiar with the development and implementation of result-oriented performance marketing plans. You like working with numbers and are passionate about analyzing campaign results and Excel is your daily companion. Your technical understanding of app tracking and attribution is excellent.
Strong team skills, open communication, and a structured, self-organized way of working are your strengths. You are always up to date on the latest trends and technologies in in-app marketing.
What awaits you?
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You manage the app user acquisition and remarketing campaigns in the German market
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You always have an eye on the KPIs, create analyzes and reports and optimize the campaigns accordingly
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You regularly exchange ideas with our marketing partners and other departments at Bonial in order to control your campaigns in the best possible way
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You find creative and new ways to promote our app through new mobile marketing channels
What are you bringing?
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You have in-depth knowledge of performance marketing with a focus on mobile apps or similar areas
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You are familiar with the planning, implementation, and optimization of user acquisition campaigns and already have experience with Facebook/Instagram, TikTok, Google Ads, influencer marketing, programmatic buying, etc.
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You have strong analytical skills and make decisions based on data
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You already have a good technical understanding and are familiar with the setup and implementation of app tracking
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You like to bring in new ideas, are creative, and enjoy testing and evaluating new ideas
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You always stay up to date with marketing trends and like to develop yourself further
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Your German and English are business fluent
What we can offer you:
Diversity
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we pride ourselves on being an equal opportunity workplace where we want to enable every person to show their true selves. No matter a person’s color, religion, gender, sexual orientation, age, disability, or gender, we are dedicated to providing equal job opportunities and being a safe environment.
Development
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Support for your personal development through access to the internal Learning Hub and a feedback culture that helps you to identify your strengths and potential for growth.
Prosperity
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As far as we might be concerned, emotional well-being is similarly just about as significant as wellness. That’s why we offer you free access to Nilo, a mental health app. Also, you don’t have to stress over your annuity, since we sponsor your organization’s benefits plot.
Sustainability
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Is sustainability important to you? U.S. as well! Together with our Green Team, we offer you the opportunity to get involved in projects related to sustainability and environmental protection. Together we want to do our bit and impact the planet as positively as we possibly can.
Flexibility
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We offer flexible working hours, part-time models, and the option of working in a hybrid office and on the move. You are expected to be in the office at least three days a month, but you also have the option of working from abroad for up to 30 days. We offer 28 vacation days, which increase by one day per calendar year worked (up to a maximum of 30 days). There are additional days for special occasions such as a move, participation in social projects, etc.
Modern Office
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We have our own fully equipped gym, a rooftop terrace for team events and lunch breaks in the sun, and Zen Rooms where employees can pray, relax or just find a quiet minute.
Free Lunch
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When you’re in the office, we offer you a variety of lunch options, and lunch is on us! Of course, hot and cold drinks, fruit and other snacks in the office are free for our employees.
Social culture
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Great collaboration is vital to us, which is the reason we esteem a culture that welcomes individuals to converse with one another, form great working connections, and take part in projects together. We also regularly offer optional events to further support this.